5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
Trends Disrupting Loyalty: Paid Memberships
Today’s customer wants preferential treatment and is willing to pay a premium for it. And we can see the benefits resulting from paid loyalty, with winning examples such as Amazon Prime.
Best Practices Churn Campaign – Starting with the Basics
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?