The Aimia Loyalty Solutions Program Management team specializes in program maintenance and marketing. Within this discipline, clients receive day-to-day program execution and support against business objectives: program planning cycles, platform management, solution support, activity reporting, promotion calendar design and management
Day-to-Day Support to Drive Loyalty ROI
By knowing your business inside-out, your Program Management team makes managing your program easy and efficient by translating your needs into action and by leveraging their years of loyalty experience to guide and execute against your success strategy. The Program Manager is dedicated to helping manage the resources and teams that operationalize your loyalty program. Their deep knowledge of the loyalty industry and our leading technology guides promotional strategies that engage customers while achieving business targets.
Customized Training for Your Loyalty Program
Each loyalty program is unique to a business and its customers – and loyalty management training should be as well. Program Managers personalize loyalty solution training to the goals and culture of the business. They continuously provide updated knowledge and support as new program or platform features are released.
Build the Team that Grows Your Business
The Program Management team can help you translate business needs into loyalty program action. They are continuously on the lookout for ways to optimize your program to meet KPIs, and ensure our platforms and services are driving your results. Your Program Manager works with you as an extension of your team to assess the health of your program, and fine-tune the strategy and your roadmap to align with key metrics, best practice benchmarking, member value assessment and more.
“The Aimia team is able to provide us with guidelines … in the loyalty space. They also provide a quick turnaround to any questions or concerns we may have. They are able to provide best practices and run a seamless implementation.”
6 Trends Disrupting Loyalty
Loyalty is ever evolving, and Aimia's team of loyalty experts have identified the top 6 trends that are currently transforming the industry for the near term and future.
Customer Loyalty Gamification
Is gamification worth the hype and should you invest in a gamification strategy?
Trends Disrupting Loyalty: Leaving Discounts Behind
The discounting approach typically attracts the low value customers who are likely to jump to another brand as soon as a comparable sale comes around.