Best Practices Churn Campaign – Starting with the Basics
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?
How Big is Your Churn Problem?
Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program
Predictive Churn Modeling: Improve ROI & Reduce Marketing Costs
Most business leaders know that new customer acquisition can be a challenge, with significant costs of acquisition during the process of marketing as well as the costs of effective onboarding.