August 12, 2019 CPG, Customer Engagement, Customer Experience, Loyalty Strategy, News, Personalization

How Procter & Gamble Builds 1-to-1 Experiences

Cute baby in hat

Knowing your customer, putting them at the center of your brand and building individualized relationships and engagement is the key to sustained customer growth. That’s why it’s so exciting to see the success Procter & Gamble has had within the Pampers Club to personalize the brand experience for parents.

From Business Chief Asia, this article details Procter & Gamble’s digital transformation and the tools it uses for continued success globally:

“Across APAC, partners like Aimia (allied with Microsoft and AWS) are key to growing the ecosystem to reach out to customers and personalise their experience with the brand. ‘As a loyalty program specialist, they have been a long-time partner of our rewards program, the Pampers Club, in charge of overall operations. The premise of the Club is to reward moms for their loyalty by offering them points for every purchase that they can redeem for catalog gifts. In Japan they are providing services from data management and analytics, to campaign and marketing automation,’ confirms Antoine Tyan.”

“We’re absolutely thrilled to be working with Antoine and the Pampers Club team at Procter & Gamble,” said Aimia’s Cindy Faust, Chief Commercial Officer and President, Americas. “Antoine’s recognition of the Aimia team and our success together means the world to us.  We’ve truly enjoyed our partnership in enabling personalization for Pampers Club members and supporting their digital transformation. By helping Pampers place parents at the heart of its marketing strategy, designing individualized 1-to-1 experiences, and creating a community for members to share, learn and interact, we’re working together to grow customer engagement and loyalty in a more meaningful way.”



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