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4 Ways CPG Brands Can Build Winning Relationships With Customers
CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.
The 4 Pillars of Loyalty Campaigns During COVID-19
Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.
The major triggers that indicate a brand is/should move toward global expansion and things to consider in the planning stage.
Banking Strategies During COVID-19
For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.
The Aimia SmartJourney® – Overview
Our proprietary SmartJourney® methodology classifies, quantifies and predicts customer behavior across key lifestyle stages to uncover the highest impact revenue opportunities and risks for businesses.
4 Things Brands Can Do Now in the Time of COVID-19
Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
Generational Loyalty – From Boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive benefits.
The Top 6 Financial Services Industry Trends
This year, we will see a massive shift in how banks build out their customer growth and retention strategies through personalized customer journeys and experiences.
The Future of Loyalty – The Changing Industry Structure
The loyalty industry today is broadly structured in a way to deliver the main components of the loyalty program value chain.
The Future of Loyalty – The Changing Objectives of Loyalty
As loyalty continues to change, there are 4 key objectives that make it vital to strategic business growth.
The Future of Loyalty – Artificial Intelligence (AI) & Machine Learning
In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption.
Loyalty Trends & Best Practices – 2019 Round Up
With the influx of new loyalty programs hitting the market, 2019 has seen new innovations and evolutions of loyalty tactics. Here are the key trends and best practices we saw leading the industry this year.
Improving Retention Through Predictive Churn Modeling
The cost of customer acquisition can be significantly more than retention strategies. Aimia developed predictive models to help their clients boost customer retention across a number of different industries.
Retail Loyalty Landscape – Current Global Perspective
Retail loyalty programs are some of the most abundant globally, but are they cultivating true emotional loyalty?
Financial Institution Loyalty Landscape – Current Global Perspective
The state of loyalty in the financial services industry shows much needed growth in personalization and crafting out the customer's journey.
Airline Loyalty Landscape – Current Global Perspective
The state of airline loyalty has become largely commoditized, but there are opportunities to 1:1 connections with fliers through emotional loyalty.
Hotel Loyalty Landscape – Current Global Perspective
Hotel loyalty programs continue to attract large amounts of customers – 46% of US consumers have joined a hotel loyalty program at some point in their lives. Globally, hotel brands largely use a spend-and-burn structure with tiering, similar to airlines.
Telco Loyalty Landscape – Current Global Perspective
Telecommunication (telco) as an industry isn’t known for its strong loyalty, as shown by high customer churn and rich acquisition offers. Most consumers tend to view telco businesses as a means to an end, and often only interact with the brands when they pay bills or have an issue that needs resolution.
CPG/FMCG Loyalty Landscape – Current Global Perspective
Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger retailer programs, which then own the customer data, as well as the specific offers.
Predictive Churn Modeling: Improve ROI & Reduce Marketing Costs
Most business leaders know that new customer acquisition can be a challenge, with significant costs of acquisition during the process of marketing as well as the costs of effective onboarding.
Aimia’s SmartJourney® Methodology
Aimia's SmartJourney® methodology classifies, quantifies and predicts customer behavior across key engagement milestones to help businesses uncover revenue opportunities as well as potential risks for maximum ROI of at least 3X to 7X.
5 Ways to Maximize Loyalty Program Revenue
Loyalty creates a powerful ROI; however, brands are experiencing an increase of internal pressures to lower costs associated with the program. Here are 5 ways to turn your loyalty program into a revenue generator from the start.
In the Banking World, Is Convenience the New Loyalty?
The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.
Considering CRM & Loyalty For Acquiring & Growing Your Customers
Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.
How Procter & Gamble Builds 1-to-1 Experiences
The Pampers Club places parents at the center of its program, building individualized relationships and long-term loyalty.
Best Practices Churn Campaign – Starting with the Basics
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?
Customer Loyalty Gamification
Is gamification worth the hype and should you invest in a gamification strategy?
How Big is Your Churn Problem?
Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program
Building Customer Loyalty: The Value of Tiers
Today’s loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.
6 Ways CPGs Use Loyalty to Drive Revenue
As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience, loyalty continues to be the primary tactic to enable personalization, increased engagement and customer growth.
The 4 Analytics Tools Marketers Need
Successful brands use data to direct business strategy, optimise customer journeys and craft relevant content to build long-term relationships.
Trends Disrupting Loyalty: Individualized Loyalty
As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers.
Trends Disrupting Loyalty: Lifestyle Approaches
Think of the qualities about your brand that drives customer advocacy. How can you amplify those qualities to demonstrate your customer obsession?
Trends Disrupting Loyalty: Customer-Obsessed Marketing
Marketing across digital and physical channels today is not easy. There are so many aspects for marketers to consider and manage to ensure they reach acquisition and maintain strong retention.
Trends Disrupting Loyalty: Paid Memberships
Today’s customer wants preferential treatment and is willing to pay a premium for it. And we can see the benefits resulting from paid loyalty, with winning examples such as Amazon Prime.
Trends Disrupting Loyalty: Leaving Discounts Behind
The discounting approach typically attracts the low value customers who are likely to jump to another brand as soon as a comparable sale comes around.
Putting Personalization Into Play
A key to easy personalization is loyalty, simply due to the fundamentals of the data exchange inherent in loyalty initiatives.
Trends Disrupting Loyalty: Going Beyond Points
Designing a program that’s not pure points play still fulfills the promise a brand makes to members, that in exchange for data, the brand will deliver on personalized offers and content.
Personalization Made Easy
Want to personalize? Want to solve for the huge churn from one transaction to the second and third transaction?
5 Ways to Motivate Members with Real-Time Loyalty Statements
Most people don’t know how many points they have with their favorite brand, therefore they’re not aware of how close they are to that next tier, next reward, next status.
6 Trends Disrupting Loyalty
Loyalty is ever evolving, and Aimia's team of loyalty experts have identified the top 6 trends that are currently transforming the industry for the near term and future.
5 Ways QSRs Can Increase Revenue and Margins for 2019
As leading QSRs look to stay competitive, it’s time to do more with data and adopt new tactics to help increase engagement and retention.
3 Steps to Limiting Loyalty Fraud
Loyalty programs provide opportunities for people to get free stuff. We work with each client to create a strategy to mitigate potential for loss that does not require burdensome processes for administrators and avoids undermining the value of the loyalty program to members.
By The Book: Understand and Manage Your Loyalty Points Liability
Loyalty continues to be the number one strategy used by brands for retaining customers and lifting behavior. Aimia’s own clients see on average a 7x+ ROI and increased engagement among members, making their investment in loyalty worth it.
Retail Trends: Machine Learning and Augmented Reality
In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands.
What is the Amazon Prime for Your Company?
As younger generations acquire more spending power, the marketplace has shifted its focus on how to engage this new powerhouse.
7 Campaigns You Need – and the Psychology that Drives Them
A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest.
Which Loyalty is Right for You – Proprietary or Coalition
There are arguments on both sides of choosing between coalition and proprietary loyalty programs. Ultimately, the type of program you choose for your brand is a business decision that needs to meet your goals and align with brand values.
9 Macro Trends Driving Retail
With the rising trends in retail, there’s an opportunity for creative marketers to redefine their approach to retention and engagement to grow their customers.
Data-Driven Onboarding Generates Loyalty and Engaged Members
Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are growing.
Consumer Loyalty Requires You to Listen
In this relationship-era where brands are looking to build authentic and long-lasting connections with consumers, it is imperative that they first… listen.
The Big Benefits of Personalization
Companies understand that personalized communications and experiences have great influence on both customer retention and loyalty.
Thoughtful Segmentation Leads to Growth
With the customer truly driving brand interactions, we as marketers need to talk to our customers individually and personably. Bringing this 1:1 communication to scale is the challenge, but it’s one in which we’re narrowing the gap each day
How Customers Spend Their Points
We have found that consumers don’t always act similar to how they responded in surveys. The greatest difference is often seen in how they begin redeeming their rewards/benefits in the program.
Are your email campaigns falling short of expectations? Are your inactive subscribers continuing to build no matter what you try?