The Aimia Loyalty Solutions Blog

Find out more about the latest trends, best practices and future direction of loyalty

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10 November 2020

Key Takeaways to Monetizing Loyalty Programs

Kim Walsh recently moderated a panel of the Australian Loyalty Association on how to monetize loyalty programs.

14 August 2020

4 Ways CPG Brands Can Build Winning Relationships With Customers

CPGs and FMCGs turn to loyalty marketing to build their own direct-to-consumer relationships and to create their own data assets with an identifiable consumer.

17 July 2020

The 4 Pillars of Loyalty Campaigns During COVID-19

Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty.

9 July 2020

Going Global

The major triggers that indicate a brand is/should move toward global expansion and things to consider in the planning stage.

21 May 2020

Banking Strategies During COVID-19

For banks, the global pandemic caused a shift from the aspirational benefits of credit cards (motivated through tiering and long-term goals) to necessity benefits, in other words, rewards members can achieve and use in the immediate and near-term.

1 May 2020

The Aimia SmartJourney® – Overview

Our proprietary SmartJourney® methodology classifies, quantifies and predicts customer behavior across key lifestyle stages to uncover the highest impact revenue opportunities and risks for businesses.

9 April 2020

4 Things Brands Can Do Now in the Time of COVID-19

Here are some quick wins in using what you easily have in your arsenal to navigate the current challenging environment.

4 March 2020

5 Loyalty Program KPIs that Matter

These 5 key performance indicators help you determine the overall health of your loyalty program.

7 February 2020

Generational Loyalty – From Boomers to Gen Z

Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive benefits.

30 January 2020

The Top 6 Financial Services Industry Trends

This year, we will see a massive shift in how banks build out their customer growth and retention strategies through personalized customer journeys and experiences.

23 January 2020

The Future of Loyalty – The Changing Industry Structure

The loyalty industry today is broadly structured in a way to deliver the main components of the loyalty program value chain.

22 January 2020

The Future of Loyalty – The Changing Objectives of Loyalty

As loyalty continues to change, there are 4 key objectives that make it vital to strategic business growth.

17 January 2020

The Future of Loyalty – Artificial Intelligence (AI) & Machine Learning

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption.

13 December 2019

Loyalty Trends & Best Practices – 2019 Round Up

With the influx of new loyalty programs hitting the market, 2019 has seen new innovations and evolutions of loyalty tactics. Here are the key trends and best practices we saw leading the industry this year.

15 November 2019

Improving Retention Through Predictive Churn Modeling

The cost of customer acquisition can be significantly more than retention strategies. Aimia developed predictive models to help their clients boost customer retention across a number of different industries.

31 October 2019

Retail Loyalty Landscape – Current Global Perspective

Retail loyalty programs are some of the most abundant globally, but are they cultivating true emotional loyalty?

31 October 2019

Financial Institution Loyalty Landscape – Current Global Perspective

The state of loyalty in the financial services industry shows much needed growth in personalization and crafting out the customer's journey.

31 October 2019

Airline Loyalty Landscape – Current Global Perspective

The state of airline loyalty has become largely commoditized, but there are opportunities to 1:1 connections with fliers through emotional loyalty.

31 October 2019

Hotel Loyalty Landscape – Current Global Perspective

Hotel loyalty programs continue to attract large amounts of customers – 46% of US consumers have joined a hotel loyalty program at some point in their lives. Globally, hotel brands largely use a spend-and-burn structure with tiering, similar to airlines.

31 October 2019

Telco Loyalty Landscape – Current Global Perspective

Telecommunication (telco) as an industry isn’t known for its strong loyalty, as shown by high customer churn and rich acquisition offers. Most consumers tend to view telco businesses as a means to an end, and often only interact with the brands when they pay bills or have an issue that needs resolution.

31 October 2019

CPG/FMCG Loyalty Landscape – Current Global Perspective

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger retailer programs, which then own the customer data, as well as the specific offers.

21 October 2019

Predictive Churn Modeling: Improve ROI & Reduce Marketing Costs

Most business leaders know that new customer acquisition can be a challenge, with significant costs of acquisition during the process of marketing as well as the costs of effective onboarding.

21 October 2019

Aimia’s SmartJourney® Methodology

Aimia's SmartJourney® methodology classifies, quantifies and predicts customer behavior across key engagement milestones to help businesses uncover revenue opportunities as well as potential risks for maximum ROI of at least 3X to 7X.

25 September 2019

5 Ways to Maximize Loyalty Program Revenue

Loyalty creates a powerful ROI; however, brands are experiencing an increase of internal pressures to lower costs associated with the program. Here are 5 ways to turn your loyalty program into a revenue generator from the start.

28 August 2019

In the Banking World, Is Convenience the New Loyalty?

The advent of open banking combined with emerging technology is threatening the dominance of traditional banks.

23 August 2019

Considering CRM & Loyalty For Acquiring & Growing Your Customers

Here's how CRM and loyalty work in concert to engage a broad range of consumers and develop deep relationships.

12 August 2019

How Procter & Gamble Builds 1-to-1 Experiences

The Pampers Club places parents at the center of its program, building individualized relationships and long-term loyalty.

8 July 2019

Best Practices Churn Campaign – Starting with the Basics

Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?

2 June 2019

Customer Loyalty Gamification

Is gamification worth the hype and should you invest in a gamification strategy?

30 April 2019

How Big is Your Churn Problem?

Once you define your churn, before you set targets and compare to industry benchmarks, reflect on your core business KPIs and the maturity of your program

28 April 2019

Building Customer Loyalty: The Value of Tiers

Today’s loyalty landscape is saturated with the typical spend and get model. Customers are always seeking new ways for brands to "wow" them with a unique experience. In order to win, brands need to think beyond the status quo.

13 February 2019

6 Ways CPGs Use Loyalty to Drive Revenue

As CPGs continue to navigate the direct-to-consumer landscape and finding ways to improve their customer experience, loyalty continues to be the primary tactic to enable personalization, increased engagement and customer growth. 

11 February 2019

The 4 Analytics Tools Marketers Need

Successful brands use data to direct business strategy, optimise customer journeys and craft relevant content to build long-term relationships.

29 January 2019

Trends Disrupting Loyalty: Individualized Loyalty

As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers.

25 January 2019

Trends Disrupting Loyalty: Lifestyle Approaches

Think of the qualities about your brand that drives customer advocacy. How can you amplify those qualities to demonstrate your customer obsession?

21 January 2019

Trends Disrupting Loyalty: Customer-Obsessed Marketing

Marketing across digital and physical channels today is not easy. There are so many aspects for marketers to consider and manage to ensure they reach acquisition and maintain strong retention.

17 January 2019

Trends Disrupting Loyalty: Paid Memberships

Today’s customer wants preferential treatment and is willing to pay a premium for it. And we can see the benefits resulting from paid loyalty, with winning examples such as Amazon Prime.

17 January 2019

Trends Disrupting Loyalty: Leaving Discounts Behind

The discounting approach typically attracts the low value customers who are likely to jump to another brand as soon as a comparable sale comes around.

16 January 2019

Putting Personalization Into Play

A key to easy personalization is loyalty, simply due to the fundamentals of the data exchange inherent in loyalty initiatives.

14 January 2019

Trends Disrupting Loyalty: Going Beyond Points

Designing a program that’s not pure points play still fulfills the promise a brand makes to members, that in exchange for data, the brand will deliver on personalized offers and content.

4 January 2019

Personalization Made Easy

Want to personalize? Want to solve for the huge churn from one transaction to the second and third transaction? 

14 November 2018

5 Ways to Motivate Members with Real-Time Loyalty Statements

Most people don’t know how many points they have with their favorite brand, therefore they’re not aware of how close they are to that next tier, next reward, next status.

12 November 2018

6 Trends Disrupting Loyalty

Loyalty is ever evolving, and Aimia's team of loyalty experts have identified the top 6 trends that are currently transforming the industry for the near term and future. 

5 November 2018

5 Ways QSRs Can Increase Revenue and Margins for 2019

As leading QSRs look to stay competitive, it’s time to do more with data and adopt new tactics to help increase engagement and retention.

22 October 2018

3 Steps to Limiting Loyalty Fraud

Loyalty programs provide opportunities for people to get free stuff. We work with each client to create a strategy to mitigate potential for loss that does not require burdensome processes for administrators and avoids undermining the value of the loyalty program to members.

18 October 2018

By The Book: Understand and Manage Your Loyalty Points Liability

Loyalty continues to be the number one strategy used by brands for retaining customers and lifting behavior. Aimia’s own clients see on average a 7x+ ROI and increased engagement among members, making their investment in loyalty worth it.

1 October 2018

Retail Trends: Machine Learning and Augmented Reality

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands.

25 September 2018

What is the Amazon Prime for Your Company?

As younger generations acquire more spending power, the marketplace has shifted its focus on how to engage this new powerhouse.

14 September 2018

7 Campaigns You Need – and the Psychology that Drives Them

A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest.

18 August 2018

Which Loyalty is Right for You – Proprietary or Coalition

There are arguments on both sides of choosing between coalition and proprietary loyalty programs. Ultimately, the type of program you choose for your brand is a business decision that needs to meet your goals and align with brand values.

2 July 2018

9 Macro Trends Driving Retail

With the rising trends in retail, there’s an opportunity for creative marketers to redefine their approach to retention and engagement to grow their customers.

18 June 2018

Data-Driven Onboarding Generates Loyalty and Engaged Members

Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are growing.

24 May 2018

Consumer Loyalty Requires You to Listen

In this relationship-era where brands are looking to build authentic and long-lasting connections with consumers, it is imperative that they first… listen.

22 May 2018

The Big Benefits of Personalization

Companies understand that personalized communications and experiences have great influence on both customer retention and loyalty.

22 May 2018

Thoughtful Segmentation Leads to Growth

With the customer truly driving brand interactions, we as marketers need to talk to our customers individually and personably. Bringing this 1:1 communication to scale is the challenge, but it’s one in which we’re narrowing the gap each day

1 May 2018

How Customers Spend Their Points

We have found that consumers don’t always act similar to how they responded in surveys. The greatest difference is often seen in how they begin redeeming their rewards/benefits in the program.

27 July 2017

Email Frequency

Are your email campaigns falling short of expectations? Are your inactive subscribers continuing to build no matter what you try?

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