The Aimia SmartJourney® – Overview
Our proprietary SmartJourney® methodology classifies, quantifies and predicts customer behavior across key lifestyle stages to uncover the highest impact revenue opportunities and risks for businesses.
5 Loyalty Program KPIs that Matter
These 5 key performance indicators help you determine the overall health of your loyalty program.
Best Practices Churn Campaign – Starting with the Basics
Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem?